Video Game Launch
In Sunset Overdrive, rules are meant to be exploded.
There’s no better way to launch a new, virtually unheard-of video game franchise than by intentionally defying every rule in the game marketing rule book. Oh yeah—and explosions. Lots and lots of explosions. And when we broke all the rules, we were rewarded with the most viewed M-rated Xbox trailer of all time.
Director: Tom Kuntz
Editor : Gavin Cutler, Mackenzie Cutler
VFX : EightVFX
Fizzie Stunt
CCO: Scott Duchon
Art Director: Tor Weeks
Copywriter: Neil Bruce
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Account Management Supervisor: Nathan Shamban
Account Executive: Niko DeMourdant
Production Studio: Mirada Studios
Creative Director / Lead Engineer: Adam Sadowsky / Syyn Labs
Executive Producer / Partner: Javier Jimenez
President: John Fragomeni
Executive Producer / General Manager: Patrick Nugent
Head of Production: Ben Leiser
Producer: Nathan Haener
Fabricator: Ken Moody / Big Ideas Parade Giants