Along with the brand relaunch starring the Swedish Chef, the overall PAM brand look was completely reconsidered. Anchored in a history of red and yellow, PAM has focused on claims of no residue, no stick, and no mess. That’s a lot of “no” from a brand that really means “yes.” A modern overhaul of PAM communications required reconsidering and redesigning branding including: the website, print, tv, digital, developing a social presence, and creating a lighthearted, empowering brand voice.